Leif grew up on a small island in the Puget Sound which instilled in him a lifelong love of outdoor recreation and the gear that makes it possible. An avid hiker, snowboarder, and explorer, he is passionate about the technology and storytelling that go into making world-class sports products.

Previously, Leif worked in the television industry as a W.G.A. West writer, where he honed his creative process and collaborated with teams of artisans to bring a dynamic array of content to life. After some pandemic-induced soul-searching, he moved back home to the Northwest where he has been inspired to start creating products which help others connect with the world around them. A relentless creator, tinkerer, and problem solver, Leif plans to utilize his adaptability and skills as an ideator to develop footwear and soft goods that inspire athletes from all walks of life.